"Helping Farmers Sell Food Profitably!"
We can help many farmers past the key roadblock they face in achieving a more profitable business --- building a loyal customer base that's eager to buy all their products at prices that reflect their full value.
We're interested in working with farmers who are driven to be financially successful _AND_ who are willing to adopt some new habits and techniques to achieve it.
Who We Help...
We can help a wide range of small family farm businesses - from brand new farmers _TO_ hobby farmers looking to make more income _TO_ well established farms needing a more organized way to interact with prospects and customers. The key factor is that you must willing to put some focused effort into marketing and sales. Our approaches aren't magical. They provide results to those who use them systematically and intelligently. We can help and guide you.
Talk With Us...
Please tell us about YOUR farm. We'll listen, see where we might help, and make an economical proposal based on your unique situation. Our services are internet-based, but farmer friendly. You (or someone at your farm) must be willing to use a computer and the internet. Both are tools that help level the playing field in competing for customers. We can show you how to focus your efforts on the approaches that will make your farm more profitable.
Family Farms Today.
We've found that most farmers devote their work time almost exclusively to production --- because they're FARMERS! They hope that creating more and better products will lead to steadily increasing profits. That result rarely happens.
For most farm-to-consumer businesses, their greatest need is better marketing, not better production. They simply don't have enough customers willing to pay prices that will allow the farms to prosper.
USDA figures show there were almost 18,000 fewer farms at the end of 2015 than at the beginning. Still, some small farms businesses facing the same challenges ARE growing and prospering. They have successfully created their own marketing niches.
Sadly, most farmers view marketing as an unfortunate distraction, rather than the road to prosperity. That unwillingness to confront and conquer their primary profit-limiting factor is devastating.
Few farmers would actually say "I don't have time to be more profitable" but that's EXACTLY what their actions say.
So What About You?
Chances are you have systems for all the chores you do on the farm. Set techniques (habits) for getting things accomplished, but you're always looking for tweaks that will improve them.
Do you take a comparable systems approach for every aspect of marketing, sales, and customer relations?
Probably not. And yet, incremental changes in those areas could set your farm business on a path to greater financial success and new options for growth.
Ultimately, the quantity, quality and loyalty of your farm's customers will define your business. Doesn't it make sense to hone the way you attract and interact with them?
Questions To Ponder:
- Do you have a mailing list and regular newsletter? (This answer needs to be "Yes".)
- Do you have any automated introduction emails that go out to new subscribers?
- How often do you mail to your subscribers?
- Do you use a professional bulk mailing service so you can monitor results?
- Does your newsletter have added value for subscribers, or it just about your farm?
- Do you have a website that gives visitors a good reason to buy from YOUR farm?
- Can they see your inventory and order online?
- Can they pay by cash, check or credit card?
- Do you have a protocol in place to follow up with first time customers?
- Do you have a protocol in place to encourage customer referrals?
- Do you make effective use of free advertising on Craigslist?
- Do you actively seek feedback from great customers to learn what appeals to them?
- Do you have at least one organized farm day each year to get people to the farm?
- Are you service oriented, making your customers feel important?
- Do you rely heavily on farmers markets for sales?
- Do you target new neighborhoods where you would like to develop customers?
Your answers to the questions above should give you some sense of how thoroughly you've developed your customer interaction system.
Our Services Can Help.
We delve into all of the areas listed above. The links to the right direct you to the appropriate pages.
On the production side of your farm, you probably have a tractor. The horsepower and hydraulics combine to create a mechanical advantage for you.
On the marketing side, your farm newsletter _IS_ your tractor. It can do the heavy lifting. It allows regular interaction with hundreds or thousands of families with very little effort --- a game changer for farm profits.
We know farmers don't generally like writing newsletters, so we've made it much easier.
We can provide newsletter setup and guidance, plus a time-saving newsletter content service. We send our farmer subscribers at least 4 custom written articles every month. They can use any of those articles as the core of their newsletters. If you're not currently sending a great newsletter every couple weeks, click here.
For farms needing a website, we offer a farmer-friendly website editor. You, the farmer, can readily create up to a 10 page website and edit it at will. Include all the text and images you want. And we're here to help with content and guidance. The cost is only $150 per year.
For those in need of a simple-to-use online ordering system, we provide a highly automated storefront system designed exclusively for farmers. It creates new options for your farm, and customers love it.
We have other marketing services we offer farmers. Everything we do is economical and focused on bringing more and better customers to our farmers. We teach, we help, we do.
You also need to read our verifiable EFF farmer testimonials. You'll find real stories from real farmers. They tell our story better than we do.
Give George A Call.
We are not an expensive consulting service looking to take over your business. We offer guidance, sometimes totally free, as well as some tools and services to make your farm business work better.
Simply call me. Our EFF farmers are reaping benefits, but in each case, it started with a conversation about their farm business.
Now it's YOUR opportunity. Tell me about your farm and I'll explore the possibilities with you. If we can't help your business prosper, I'll tell you that. Otherwise, I'll make a proposal for your consideration.
Eat From Farms
431 Old Best Road
West Sand Lake, NY 12196